I was born in Rostock in 1994 and grew up in Bernitt. During my school education at the Geschwister-Scholl-Gymnasium Bützow, I founded and ran the student company "Circus Barlay junior SGbR" for six years, which won several awards.
After graduating from high school, I studied “Digital Media” (Bachelor) and “Social Media and Information Systems (Computer Science)” as a minor at the Leuphana University of Lüneburg. In the joint degree, I also acquired a bachelor's degree in "Creative Media" at the City University of Hong Kong before completing my MBA in "Digital and Media Management" at the Hamburg Media School and the University of Hamburg.
From 2018 to 2021, during my master's degree, I worked as an online editor in the editorial department of "TV Movie" for the Bauer Media Group and created websites and apps as a freelancer.
After completing my master's degree, I worked as a product manager for Bauer Xcel Media Deutschland KG in the commerce content area before moving to the new Product Operations team as an AI Specialist at Bauer Media Group in September 2022.